
Aoife La Rocque
Graphic/ Digital Designer
As a mid-level designer with four years of professional experience, I excel in strategic thinking, branding, and marketing campaigns. I have a strong track record of collaboration within a large marketing team, where I have led various projects and campaigns. My focus has been on refreshing and updating our current brand output, ensuring it remains relevant and impactful in the market. I'm passionate about creating compelling designs that resonate with audiences and drive engagement.
Ballygobackwards Branding
I created a brand and promotional campaign for an unapologetically Irish café and festival. The Ballygobackwards brand is inspired by Irish culture and humour. It aims to provide a nostalgic familiarity to those who have grown up in Ireland and showcase it to those who haven’t. The design combines Irish – Kitsch with punk and contemporary design. Just like some questionable retro fabrics and patterns, the Ballygobackwards brand is flamboyant, playful and ‘unapologetic’.
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Arthur Maynes Branding
This was a university project to rebrand of one of Cork's heritage pubs. The pub is called 'Arthur Maynes' . My re-brand embraced the vintage pharmacy theme and took a lot of influence from a victorian apothecary design in the illustrations and type. I used humour and a playful in the tone of voice for the brand which you will see in the menu and other design touchpoints.
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Animated Music Video - 'Candidate 'by Caoilian Sherlock
I created this fun stylized retro psychedelic music video for Cork musician Caoilian Sherlock's single 'Candidate'.
CFB Pro/ TCGP Subscription Ad
I designed and animated a video ad to promote the merging of two companies under one subscription.
Mcloughlin & Son Branding
This was a university group project where we worked with an existing painting and decorating company. McGloughlin & Son are a family-run business that gave us a lot to work with. Our main purpose was to freshen up their logo and visual language but to retain the tone of the companies values and professional craftsmanship.




Graphic Designer at Channelfireball
During my year at ChannelFireball, I focused on refreshing the brand and executing impactful marketing campaigns. I collaborated closely with the content team to develop marketing assets that enhanced the brand experience. This role allowed me to blend creativity with strategy, driving engagement and visibility for the brand.
Savvy Cow Branding
This was a university group project in which two of my classmates and I developed the branding for our fictional design agencies. We collaborated to create style boards, establish our values, and draft our manifesto. Together, we crafted a visual language that represented our collective identity as a group.



